Welcome to the MATRIX – Your backdoor into Ottawa’s real estate market.


Matrix is our new system for inputting data for MLS listings and creating searches for our clients. Yes, this is a blog post about our new data management system however it is definitely worth noting some of the new tools and features we now have at our disposal. Make sure that your real estate professional is well versed in everything that Matrix has to offer!

[Or, I hate reading – get me started with Matrix NOW!]

Integrated Mapping

Seamlessly combining search criteria, map, and results, the dynamic mapping feature lets users click, zoom, and pan while results update in real time, automatically grouping map pins into clusters when there are too many to display.  Matrix users can select listings from the result list or directly from the map for superior versatility. Bird’s eye view, street view, satellite view, and driving directions are just a few of the many display options available to users. Basically – we’ve moved from static maps to a system that will really be able to show you what the neighbourhood is like. You will no longer have to check out a listing we sent you while having google maps / streetview open in a second window.

Matrix Client Portal

With the Client Portal, agents can personally brand the information delivered to their buyers and sellers.  Using the Portal’s split screen technology, clients can more effectively manage listings by visually identifying where they are located on the map. The Portal also serves as a powerful communication tool by allowing clients to categorize listings according to their level of interest, as well as log conversation notes to and from the agent.  Clients can further customize their Portal experience by creating and saving searches of their own.  Matrix then provides agents with detailed client activity and Portal usage statistics. For us this is feedback that really helps us help you. Maybe you are really busy and aren’t able to keep an active eye on the market – we’ll see that and we can either pick up the slack or just leave you alone if you aren’t in a real estate mood. More importantly – we will get a sense of what homes you are interested in and without you having to spell it out for us we can focus your search or simply keep an eye out for a well priced option that matches the listings you have been taking more of an interest in.


As good as a search system can be, some clients need a manually managed search. Some potential dealbreakers aren’t listed in our common search criteria. Sometimes you know the ‘feel’ that a buyer is looking for in a home – and it may be something that is hard to create an automated search for. Matrix offers a variety of options when it comes to automatically e-mailing listings to clients. The “concierge” feature lets agents view and approve listings before sending them. After being notified of new matches, agents can approve or decline listings that meet their clients search criteria. The concierge style of email management provides greater control over listing data distribution, ultimately fostering higher client interest and satisfaction. Basically, this new feature allows us to veto listings that will clearly not be a hit with our clients – that might have otherwise been sent automatically by our search system.

Works across all popular browsers and platforms

Matrix is accessible from all popular web browsers, operating systems and platforms. Use Matrix from your PC- or Mac-based desktop, laptop, or tablet, including Apple® Mac® and iPad™ products. Our old system was only accessible via Internet Explorer.. slow, buggy and unreliable. Matrix is a performance based system – as any true data management system should be.

Matrix Mobile

Matrix Mobile offers agents a quick and easy way to access the multiple listing platform while on the go. Built for simplicity and speed, Matrix Mobile directly accesses the Matrix system to provide a host of functionality. Full searching, photos, mapping, Speed Bar and listing carts are just a few of the included features. If we are out seeing some listings and come across an unexpected for sale sign I will be able to pull up the listing on my phone, look at the full data sheet, price, photos, and send you a copt of the listing on the spot.

Advanced Statistics

One of the program’s most sophisticated features, the stats generator provides agents with an endless array of statistical analysis options. Starting with a search of any kind, agents can generate stats for a specific market area, time frame, listing status… or the entire multiple listing database! Matrix offers numerous preset reporting options, making it easy for agents to generate up-to-date statistical reports featuring attractive charts and graphs with just a few clicks. Advanced functionality allows for the comparison of virtually any two market stats on the same chart.

Matrix provides board staff with a variety of advanced reports and charting capabilities. With just a few clicks, virtually any statistic can be generated in either PDF or HTML format. Board staff can draw on any Matrix data—including Sales, History and/or Listing information—to forecast future trends based on up-to-the-minute listing data. Trends and stats for real-time market activity and member usage can easily be generated. Only constrained by the limits of the stored information, Matrix provides both agents and board staff with a host of statistical options.

Matrix for Sellers

As a seller you will be pleased to hear that Matrix listings present pictures in a higher resolution format to clients with access to the portal. As agents we no longer have to pay for professional photography only to see those pictures compressed to 512×400 on Realtor.ca We have already resubmitted photos of our listings and they are coming up at 1086×724 on Realtor.ca – the resolution is even better in the Matrix portal. The resolution for our listing pictures at trendingpropertyshop.com is double the new standard but it is nice to know that a buyer’s initial view of our listings on realtor.ca has been improved.

Visual improvements aside, Matrix has also given agents the ability to input more features, write a much longer description and post listings strategically in order to maximize market exposure.

Getting started is easy!

-Whether you are thinking about buying or selling, or if you are just curious about a particular neighbourhood, get instant access now-


Keeping our clients informed when it comes to Ottawa’s real estate market means only one thing:


Though some agents may prefer a different approach…


…we will always embrace any change that benefits our clients!